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Display Adverts
Display adverts give clients the opportunity to reach large numbers of internet users at a relatively low cost. It’s important to appreciate that direct clicks are only one way that the advertising is working. Consumers are also doing searches, going directly to web sites and even visiting retail stores – all prompted by display advertising online.
The display advertising portion of online advertising is high impact and increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of colour, imagery, page layout, and movement in order to attract the reader's attention.
Whether it be through a banner or a skyscraper, or a multi purpose unit (MPU), display advertising online is proven to be effective for both direct response and branding campaigns. However, display adverts are best used as part of a medium to long term strategy to heighten awareness of a product or business. The constant exposure not only heightens awareness but also builds trust and makes it much more likely that when a person is in the market for your goods and services they will remember your name.
We offer the following display advertising opportunities:
- Banner - see the top right of this page.
- Multi Purpose Unit - see the square shaped box just above.
- Skyscraper - see the tall advert on the right of the page.
Whichever position you choose, our highly skilled creatives can create a visually appealing static display advert or a rich media animated advert to suit your preference.
